Key West Boats

Key West Boats

Key West Boats is a good example of a occasional client of substance. I only hear from them once a year or so, but when they do call, we have a lot to do. Since originally creating their catalog in 2005, we have updated it 3-4 times – adding and subtracting boats and features as their product line has changed. With such a long-standing relationship, it is hard to believe that we almost didn’t get the job originally.

Photographer Gary Coleman and I were called back after our initial presentation and asked if we fully understood the scope of the project, and why our bid was so much less than the other two firms interviewed. Our quick and honest answer won them over. “Yes”, we explained, we were fully aware of all that would be involved, and added that they were speaking with the two people that would be doing the work – not dealing with a larger firm that had to pay designers and photographers to work on their project.

Additionally, our overhead was equally trim and that by cutting out the bloat of a larger firm, we could work more efficiently and economically. Simple as that. We got the job and spent a day or two each week, over the next month, shooting the boats in the morning and afternoon light at a variety of Charleston area locations, and then several weeks more designing, editing and pulling together the 48 pg catalog. We came in on budget, and in time for the Spring boat show season. I’m happy to report that we are on track for a completely new version of the brochure in early 2014.

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